About us

Here at Natural Instinct, we are passionate about pets. We believe a healthy diet also plays a significant role in our and our pets' lives! Our devoted team is committed to providing our customers and their furry friends with high-quality, complete, balanced raw pet food, treats and bones.

We believe raw food is the best natural diet for dogs and cats, feeding as nature intended, free from artificial additives, colours, preservatives and fillers. And that is exactly what we produce for your pets- the most delicious, natural, and complete raw frozen meals full of goodness and high-value nutrients.

We offer a no-stress, no-mess way to feed raw! Our food is delivered straight to your door frozen; all you need to do is defrost, serve and watch your pet fall in love with their mealtimes.

We aren't just passionate about your pets; we care about you, too! At Natural Instinct, we pride ourselves on our outstanding customer service team and providing a first-class experience for our customers.

As the pet food industry's raw food sector continues to grow, we aim to educate as many pet owners as possible on the benefits of feeding pets a raw food diet.

Our Ranges

Natural Instinct is inclusive for dogs of all life stages and health problems. Whether your dog has joint issues, a sensitive stomach, allergies, teething issues, or needs to shift some extra weight, there is something for everyone, including cats! Explore our ranges and find the perfect match for your furry friend!

For more information, visit our Frequently Asked Questions HERE or call our Customer and Sales Support Team on 01276 608500, chat with us on Live Chat or email us at hello@naturalinstinct.com

Lovingly made in Surrey

All our recipes are made using the freshest meats, poultry and ethically sourced fish. Our complete dog food recipes also have added fruit and vegetables. We do not use any artificial additives, colours, preservatives, fillers or grains. With a wide variety of flavours, you should find something to suit your dog and cat's tastes and needs.