Health Benefits

The first question you should ask yourself is, "Is my dog and/or cat a carnivore?" the simple answer is YES!

Dogs and cats have evolved to eat meat and bone. The structure of their jaws, teeth, and digestive system has remained the same since the days when they hunted and scavenged for their food. Therefore, feeding a raw meat and bone diet, as nature intended, makes perfect sense. By providing a Biologically Appropriate Raw Food (BARF) diet to your dog or cat, you will ensure they receive all the vital vitamins, minerals and nutrients required to keep them fit and healthy.

What are the benefits of feeding raw?

We receive numerous testimonials from our happy and satisfied customers telling us of the improvements our food has made to their pet's itchy skin, coat and teeth health following a transition from other dog food.

Not only has our food improved the physical appearance of pets, but customers have also reported improvements in digestion, joint conditions, bad breath, and behaviour. In addition, pets have shown an increase in vitality and relief from IBS and colitis.

Why choose raw?

Here is a list of just some of the health benefits that our customers tell us come from feeding a raw diet: 

  • Lots of energy
  • Shiny Coat
  • Healthy digestion & bowels
  • Healthy Skin
  • Fresher breath
  • Dense muscle structure
  • Strong bones, teeth & joints
  • More resilient immune system
  • Stools reduced and easier to clean up

What do the experts say?

“Feeding raw food to dogs is popular. Dog owners really get the idea - dogs have thrived throughout history on uncooked food. We, humans, are told to avoid processed food because it's bad for us. Yet, previously trusted pet nutrition authorities encourage us to feed our dogs tinned foods, ultra-processed kibbles and treats laden with colourants, preservatives and flavourings. 

Pet owners care more about their animal's health, very often than their own. Health has been brought very sharply into focus during the COVID lockdown. Wanting the best for themselves and their families, including their pets, it is not surprising that people have turned to fresh, natural, species-appropriate food. 

The raw food revolution is booming in the UK, Europe, USA, Canada and Australasia because people can see noticeable improvements in their pets within days of changing to raw. I say, 'don't believe the authorities, believe your pet when it comes to visibly healthy raw food choices”. 

Nick Thompson, Founding President of the Raw Feeding Veterinary Society

“As a behaviourist, I tend to get called out to dogs that are having all manner of behaviour issues or more complex training issues.  

My very first question to their owners is always “what are they being fed?” This is because an inappropriate diet, a diet that is poor nutritionally, or one full of additives will all impact on a dog’s mental state, its physical state, arousal levels and its ability to learn new things. 

I recommend Natural Instinct to all of my clients because it is a high quality, biologically appropriate, complete raw diet. It is human-grade, ethically sourced and free from nasty additives as the preservation process is simple freezing. 

It is not ethical to attempt behaviour change of any kind, including simple training, without first addressing the dog’s most basic needs are met to the very best of our ability, and a diet of Natural Instinct goes a long way to doing just that”. 

Kirsten Dillon A.Dip CBM BVBA PACT KSA AABP ABTC, Canine Specialist and Animal Behavourist 

What do our customers say?

In 2024, we were awarded the Gold Trusted Service Award by Feefo for excellence in customer service throughout 2023. Below are some testimonials from our valued customers, to read all our Feefo review click here.

“Since starting on Natural Instinct over 2 years ago, Laula has flourished! Her energy levels are as though she’s still a puppy and her coat is in such great condition! We’ve had zero vet visits too! - Auriane & Laula