Our Recipes & Ingredients

About our recipes...

At Natural Instinct, we never compromise on quality or price. We do not use artificial additives, colours, preservatives, fillers, or grains; our complete recipes contain only the freshest meats, fruits, and vegetables.

We believe a raw diet is best for your dog or cat, as their digestive systems are, by nature, designed to process raw meat and vegetables and retain their natural nutritional goodness. Our food is the perfect choice, as it provides your pet with all the essential proteins, fats and nutrients they need to function at their best, just as nature intended.

Variety is the spice of life, so we love developing new raw recipes and limited-edition seasonal recipes such as our Christmas Feast. With our expansive range of flavours, you'll find something to satisfy all dogs' and cats' taste buds and needs.

Our Ingredients


The chicken we use at Natural Instinct is ethically sourced. We don’t believe in battery farming, and we don’t believe in feeding our pets food we wouldn’t consider good enough to eat ourselves.


Natural Instinct lamb recipes are naturally higher in fat and an excellent energy source for dogs that need to gain weight or use up lots of energy at work.


We source our beef from a local supplier - it’s a staple favourite of many dogs and an excellent protein source.

Green Tripe 

Our only non-human grade meat, green tripe, is a natural source of digestive enzymes that help to purify and cleanse the blood and remove toxins, parasites, and fungus. Green tripe also improves metabolism and hormone function while boosting the immune system. It is also a fantastic source of natural probiotics.

White Tripe 

Our white tripe is green tripe that has been washed and has had the fat trimmed. We use this particular tripe in our Natural Special Diet as it is easily digestible, which is excellent for dogs with sensitive digestion. It is also very low fat, so it is perfect for dogs that need to lose weight. Our white tripe is washed, not bleached, ensuring all quality nutrient values are maintained.


A much drier meat than chicken, turkey is ideal for dogs allergic to other protein sources. It is also relatively low in fat, so it is excellent for doggies on a diet.


Our duck is sourced from one of the finest game suppliers in the UK. Duck is relatively high in fat, so it can help with weight gain and is ideal for working dogs with higher energy levels.


Our salmon is responsibly sourced from Scottish salmon farms and is a rich source of omega-3 fatty acids and vitamin D. Salmon is perfect for dogs' immune systems and joint health.

White Fish Mix and Herring

Like salmon, our white fish and herring mix is an excellent source of omega-3 fatty acids and vitamin D. It is a low-calorie protein source, making it the perfect ingredient for dogs and cats who need to lose weight.

Fruit & Vegetables 

In our recipes, you'll find fibre, omega-3 essential fatty acids, enzymes, antioxidants, phytochemicals and soluble carbohydrates for energy, which are all necessary for keeping your dog healthy and full of life. As dogs cannot break down cellulose, we grind down all our fruits and vegetables twice to ensure your pets can absorb all their beneficial goodness. 

Our complete recipes for dogs include:  

Carrots - High in fibre and a good source of antioxidant-rich beta-carotene, well known for its eye and skin health benefits. 

Butternut Squash - Antioxidant-rich, high in fibre and a great source of vitamin C. 

Apples - High in fibre and a good source of many vitamins. This complex carbohydrate also helps maintain a steady blood sugar level.

In addition to the highest quality proteins, fruits and vegetables, we also add the following:

Sea Kelp

Sea Kelp contains over 60 minerals, amino acids, simple and complex carbohydrates and is an excellent source of iodine and calcium.  

Scottish Salmon Oil

Scottish Salmon Oil is rich in omega-3, aiding skin, coat, joint health and general well-being. 


Spinach contains B complex vitamins and many phytonutrients, which have numerous health-promoting properties. 

Brewer's Yeast

Brewer's yeast is a fantastic source of B vitamins that help break down carbohydrates, fats, and proteins, giving your dog more energy. Brewer's yeast helps support the nervous system and maintain the digestive muscles and is great for the skin, eyes, and liver. 

Flaxseed oil

Flaxseed oil is an alternative to salmon oil, which is great for cats with fish allergies. Flaxseed oil is an excellent source of healthy fatty acids and aids inflammation.


Wheatgrass is a well-known "superfood" that brings many great qualities to our recipes. It is rich in vitamins, minerals, antioxidants, enzymes and phytonutrients. Wheatgrass is also a powerful detoxifier, especially of the liver and blood.

Barley grass

Barley grass is well known for its cleansing and detoxification of the body. Barley grass is a multi-nutrient-rich food loaded with vitamins A, B1, B2, B3, B6, C, E, and K. It is also rich in zinc, iron, and calcium.


Spirulina is a highly absorbable protein and a good source of iron, vitamin B12, calcium and antioxidants.


Thyme is perfect for gastrointestinal problems. It is also high in fibre, antioxidants, vitamin K, calcium and iron.


Sage is known for its antibacterial and antioxidant qualities and aids digestion.


Bilberry is a great digestion aid and high in antioxidants.


Taurine is an essential amino acid for cats.

Vitamin C

Vitamin C is a natural antioxidant essential for healthy joints and ligaments. We add extra vitamin C to our Working Dog range and Natural Senior recipe to support the dogs that need it most.