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Raw Feeding, As Nature Intended

Welcome to Natural Instinct!

We believe raw food is the healthiest natural diet for your puppy. It’s what they evolved to eat!

Here at Natural Instinct, we’re passionate about feeding puppies the healthiest, most nutritious food possible. That’s why we created our bestselling Puppy Range - 100% natural, complete and filler-free.

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Start Your Puppy's Raw Journey

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20% off your first order

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Sign up to our newsletter to receive your exclusive new customer discount code - for 20% off your first order!

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What Makes Our Puppy Food Stand Out?

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The Best For Your Puppy

Raw Feeding, Made Easy

Here at Natural Instinct, we make delicious, frozen raw meals your puppy will love! Stress-free, mess-free, and protein-packed, they’re also full of health-supporting nutrients. Simply defrost, serve, and watch your puppy thrive.

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Work out how much you need

My Pet Weights kg

Adult Cat / Dog

to grams per day

From per day

Puppy / Kitten

to grams per day

From per day

*Guideline only. Variable factors like lifestyle, appetite, and temperament can all impact a pet’s weight. Cost is approximate and based on Natural Chicken 1kg as of August 2022.

The best for your pet

Don't just take our word for it...

Join the thousands of pet owners who are enjoying the benefits of raw.

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Laura

Great!
Our fussy dog is enjoying the switch to this raw food. So far it appears to have helped to resolve his sensitive stomach issues which is a massive bonus! The food looks good quality and has no smell, in comparison to other dog foods we've purchased. Very happy so far.

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Emma

Great value raw food
Natural Instinct raw food is great value for money! It is much cheaper than the brand we were using and includes all the same great ingredients - our dog loves it! Delivery is quick and easy and we will definitely becoming repeat customers.

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Geoffrey

Excellent and friendly service
Placed an order by phone with a very helpful and knowledgeable member of their sales team. The order arrived next day in perfect condition and also correct. I will be ordering from them again and will recommend them to others.

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Jane

Step-by-Step

Switching to Raw

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Day 1

The fun starts now! Grab a spoon - appropriate to your puppy's size - and switch a spoonful of their current food with a spoonful of Natural Instinct, every mealtime.