Green Natural Instinct bowl of raw dog food with natural ingredients on a transparent background

Raw Feeding, As Nature Intended

Welcome to Natural Instinct!

We believe raw food is the healthiest natural diet for your dog. It’s what they evolved to eat!

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Here at Natural Instinct, we’re passionate about feeding pets the healthiest, most nutritious food possible. That’s why we created our bestselling raw meals - they’re 100% natural, and completely filler-free.

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Key Benefits Of Raw Feeding

Almost all of our customers report healthier, happier dogs - with softer, shinier coats, and improvements to digestion, mobility, bad breath, and behaviour. Here are just some of the benefits our customers say they have noticed in their dogs:

  • Itch-Free Skin
  • Boosted Immunity
  • Firmer Stools
  • Shinier Coat
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  • Healthy Digestion & Bowels
  • More Energy
  • Stronger Muscles
  • Stronger Bones, Teeth and Joints

Your Welcome Offer

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20% off your first order

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Sign up to our newsletter to receive your exclusive new customer discount code - for 20% off your first order!

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What Makes Natural Instinct Stand Out?

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Start feeding your dog raw today!

Natural Instinct Working Dog Chicken Natural Instinct Working Dog Chicken
Working Dog Chicken
From £4.19 for 1kg
Natural Instinct Natural Tripe & Turkey Natural Instinct Natural Tripe & Turkey
Natural Tripe & Turkey
From £5.29 for 1kg
Natural Instinct Natural Chicken Natural Instinct Natural Chicken
Natural Chicken
From £4.19 for 1kg
Natural Instinct Natural Chicken & Lamb Natural Instinct Natural Chicken & Lamb
Natural Chicken & Lamb
From £5.09 for 1kg
Natural Instinct Chicken and Lamb raw dog food packaging next to plated up food and ingredients displayed on slate and wooden boards

The Best For Your Pet

Raw Feeding, Made Easy

Here at Natural Instinct, we make delicious, frozen raw meals your pet will love! Stress-free, mess-free, and protein-packed, they’re also full of health-supporting nutrients. Simply defrost, serve, and watch your pet thrive.

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Raw Feeding Calculator

Work out how much you need

My Pet Weights kg

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Puppy / Kitten

to grams per day

From per day

*Guideline only. Variable factors like lifestyle, appetite, and temperament can all impact a pet’s weight. Cost is approximate and based on Natural Chicken 1kg as of August 2022.

The best for your pet

Don't just take our word for it...

Join the thousands of pet owners who are enjoying the benefits of raw.

A small, happy brown and white dog runs toward the camera across a grassy field with its mouth open and ears up, appearing joyful and energetic.
Laura

Great!
Our fussy dog is enjoying the switch to this raw food. So far it appears to have helped to resolve his sensitive stomach issues which is a massive bonus! The food looks good quality and has no smell, in comparison to other dog foods we've purchased. Very happy so far.

An elderly black Labrador retriever walks on lush green grass with its tongue out, looking content. The background is blurred with greenery, suggesting a park or outdoor setting.
Emma

Great value raw food
Natural Instinct raw food is great value for money! It is much cheaper than the brand we were using and includes all the same great ingredients - our dog loves it! Delivery is quick and easy and we will definitely becoming repeat customers.

A small, light-colored puppy with floppy ears runs toward the camera on green grass, its ears flying up as it moves.
Geoffrey

Excellent and friendly service
Placed an order by phone with a very helpful and knowledgeable member of their sales team. The order arrived next day in perfect condition and also correct. I will be ordering from them again and will recommend them to others.

Circular image of a golden retriever dog standing in a field of yellow flowers
Jane

Our Ranges

Natural Instinct puppy chicken packaging next to a bowl of raw dog food with the word puppy

Packed with the freshest meat, fish, fruit, and vegetables, our Puppy range offers specialised recipes, with no need for supplements. These natural raw meals give your puppy a balanced, healthy diet - in a range of rich, delicious flavours. So you can keep your puppy satisfied and full of life as they grow!
Natural Instinct natura chicken packaging next to a bowl of raw dog food on an orange background with the word Natural

Bursting with fresh meat, fruit, and vegetables, and offering recipes for all life stages, tastes, and dietary requirements. From our best-selling Special Diet recipes, to Senior - with added natural ingredients. The Natural range are complete meals, needing no extra supplements.
Natural Instinct Working Dog Turkey packaging next to a bowl of raw dog food on a blue background with the words Working Dog

Just what active working dogs need - tasty, healthy meals which give them the energy to work and support their busy lifestyle. With slightly higher meat content - plus added Vitamin C - our Working Dog range has perfect recipes for hard-working pups. Combined with nutritious fruit and vegetables, these protein-packed recipes are complete meals, needing no extra supplements.
Natural Instinct Simply Green Tripe packaging next to a green bowl of raw dog food

Suitable for working dogs, our Simply recipes are a complementary food you can combine with our complete foods - or use as a base for homemade raw feeding. Pick from our 100% meat and raw bone recipes, and use it to make healthy meals, tailored to your working dog. Or just feed them as a treat!

Step-by-Step

Switching to Raw

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Spaniel dog stood resting its paws on a log looking at the camera next to Natural Instinct chicken packaging and a bowl of raw dog food

Day 1

The fun starts now! Grab a spoon - appropriate to your dog’s size - and switch a spoonful of their current food with a spoonful of Natural Instinct, every mealtime.

20% off your first order!

Switch To Raw & See The Difference!

Natural Instinct Natural Chicken Natural Instinct Natural Chicken
Natural Chicken
From £4.19 for 1kg
Natural Instinct Natural Chicken & Lamb Natural Instinct Natural Chicken & Lamb
Natural Chicken & Lamb
From £5.09 for 1kg
Natural Instinct Natural Beef Tripe Natural Instinct Natural Beef Tripe
Natural Beef Tripe
From £5.29 for 1kg
Natural Instinct Natural Tripe & Turkey Natural Instinct Natural Tripe & Turkey
Natural Tripe & Turkey
From £5.29 for 1kg