Puppy
Dog
Senior
Beef
Chicken
Duck
Fish
Lamb
Tripe
Turkey
Kitten
Cat
New look
Same dinner routine
Love their nature.
Feed their instinct.
We believe goodness in every bowl leads to greatness in every dog. So we've given our packs a look that shows it: lush greens, a natural landscape and real ingredients front and centre.
The meals your dog loves haven't changed. Same quality meat, fruit and vegetables, just a new home.
Say hello to
Willow
Willow's our Border Collie, and you'll spot her on every pack.
Goodness in every bowl
for every lifestage
Willow grows up with your dog, so you can tell at a glance which meals are right for them:
Puppy Willow: for growing pups taking their first big steps
Willow: for everyday adventures, from morning stretches to evening walks
Working Willow: for busy working dogs who need fuel for long days out
Treats Willow: licking her lips, so you know a reward's on the way
Find their favourite
in a flash
Every recipe now has its own bowl colour, so picking out their favourite is quick and easy. Look for the yellow bowl for chicken, red for beef and so on. The colours stay the same across every range, so once you know theirs, you'll always spot it.
New look
same dinner routine
We only use ingredients we'd be proud to serve our own dogs. That hasn't changed, and it never will. Your deliveries, subscriptions and favourite recipes carry on just as before. They're just wrapped in something new.
New look
same natural instinct
Goodness in every bowl
