Excited Jack Russel waiting for a ball to be thrown in a big open field

Feeding as Nature Intended

Become a Natural Instinct Stockist

Rusty orange coloured golden retriever sitting in a field holding a tub of Natural Instinct Working Dog Chicken in its mouth.

Grow your business with the UK’s trusted raw pet food brand

With hundreds of satisfied stockists across the UK, why not become part of the Natural Instinct team? We’ve been making quality raw food and treats for dogs and cats for over a decade, and we want to help you attract loyal customers, increase sales, and stand out from the competition.

Why Stock Natural Instinct?

When you join us, you’re not just adding another product to your shelves, you’re partnering with an award-winning, vet-approved brand backed by science, ethics, and results.

Here’s why our stockists love working with us:

Excellent Margins

Competitive pricing that rewards you for selling premium products.

Consistent Quality

We never compromise on quality or price.

Industry Standards

As Uk Pet Food members, we follow strict manufacturing guidelines.

Expert Backing

We work closely with vets, animal nutritionists, and behaviourists.

Freezer Deals

Flexible options to suit your space and sales volume.

Free Samples

A proven way to encourage trial and repeat business.

Excellent Customer Service

Various payment methods, multiple delivery options, and a friendly, knowledgeable team.

Eco-Conscious Packaging

We’re always looking for environmentally friendly solutions.

Accreditations & Affiliations

The Raw Feeding Veterinary Society Affiliate logo
Pet Industry Federation logo
Feefo Gold Trusted Service Award 2025 logo
Woman sat on the sofa using her laptop whilst dog sits next to her

Let's Grow Together

Apply Today!

Becoming a Natural Instinct stockist is simple:

Fill in our short application form
We’ll be in touch
Start selling the UK’s favourite raw dog food

Freezer Deals

We are able to supply freezers in a number of different shapes and sizes from a 5ft chest freezer to a stylish double door upright display freezer! Here are just some of the features:

Curved glass sliding lids
Heat reflective glass lids
LED internal lights
ECO-Friendly Hydrocarbon refrigerant
2 year parts warranty and 1 year labour warranty

For more information contact our Stockist Team on 01276 303555, chat with us on Live Chat or email us at stockists@naturalinstinct.com

Don't just take our word for it...

This is what some of our existing stockists have to say:

Rokers Online Store Logo

Nick Tegg, Director of Rokers Animal Feeds & Tack Shop

“We stock Natural Instinct because we get a great service, great support and most importantly one of the best natural dog foods on the market”

Bubbles Pet care logo

Alan Clary, Director of Bubbles Pet Care

“We have stocked Natural Instinct for about 10 years. In this time we’ve developed an amazing working relationship with the company. It is, without doubt, our biggest selling raw food, reflecting the quality and value of the product and the support we get from Natural Instinct is unrivalled amongst our other suppliers.” 

Logo of Marshalls Pet Store with a dog and cat illustration on a white background

Neil Marshall, Director of Marshalls Pet Food Store Limited

"Natural Instinct has grown to be one of our best-selling brands thanks to the quick service and fantastic support they provide, and our customers can't get enough of it!" 

Average Customer Rating

Join the Community!

When you become a stockist, you’re not just adding our products to your shelves, you’re joining a passionate community of pet lovers, retailers, and raw feeding advocates. Follow us on social media for fresh product updates, promotions, and shareable content that helps you connect with your customers.

Black labrador licking its lips wearing a green Natural Instinct bandana

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